Search Engine Optimization (SEO) and Search Engine Marketing (SEM):
- Web Site Optimization to ensure search engines can navigate through your site (including metatags, html navigation, analyzing content for appropriate modifiers).
- Competitive Analysis- analyzing how the sites that rank # 1 achieved that rank.
- Keyword Research and Strategy
- Develop inLinks on appropriate sites, placement in appropriate directories
- Placing Google ads on Search Engines PPC and AdSense Ads into appropriate sites
- Develop Ad Campaigns and Designing Landing pages for the Ads.
- Using Google Analytics to track click-through Rates (CTR)
- Adjust Ads based on results -Tracking Page Rank for different searches
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